Leadspace Blog - Marketing

The Game’s On the Line—Every Day

Pat O'Brien

CRO

Categories: Marketing, Sales

For nearly two decades, when the New York Yankees needed to close a game out they turned to Mariano Rivera, who did it successfully 652 times, more than anyone in…


It’s Risky Business Failing to Define Your Ideal Customer Profile

Erika Goldwater

Categories: Marketing, Scoring

Sometimes you just need to get going. Beg for forgiveness and not permission. Done instead of perfect, right?  Yes, but there are exceptions. Any sales or marketing professional knows understanding…


The High Cost of “Lead Frailty”

Steve Gershik

Categories: Enrichment, Marketing

Are your leads displaying symptoms of weakness? A low activity level? Are they shuffling feebly through the conversion process, usually to the point of total exhaustion? Your company could be…


Five9 + 3 Top Funnel Use Cases for Intelligent Ideal Customer Profile

Erika Goldwater

Categories: Marketing, Scoring

Yesterday at the #SDSummit, Doug Sechrist, VP of Demand Marketing at Five9 shared their case study – Eight Use Cases for Intelligent Ideal Customer Profile.  Missed it?  Not to worry – her…


Are You Drowning in Data?

Erika Goldwater

Categories: Enrichment, Marketing

Marketers live and die for data. We want it, to understand our customers and our prospects. We need it to analyze our programs and our own effectiveness and — well…