Leadspace Blog - Marketing

3 Reasons You Should Consider Direct Mail Marketing

3 Reasons Why Direct Mail Marketing is so Effective
Ari Soffer

Senior Content Manager, Leadspace

Categories: Best Practices, Marketing

In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question…


Timing is Everything: 6 Ways Intent Data Can Help B2B Sales And Marketing

Timing is everything - why intent data is useful for B2B Marketing and Sales
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, Sales, Technology

Intent data is arguably the newest and hottest B2B buzzword right now. Together with groundbreaking emerging technologies like Artificial Intelligence (AI), intent data offers a fresh, exciting tool f…


Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization

The need to expand data access throughout B2B organizations
Alicia McCarty

Director of Marketing at Leadspace

Article originally published in Analytics Insight. Artificial Intelligence (AI) is changing our world – from developing new cures to improving transportation systems. It’s also fueling myriad busi…


3 Simple, Effective Email Marketing Tips to Boost Demand Gen

3 Simple, Effective Email Marketing Tips to Boost Demand Generation
Rae Steinbach

Freelance Editor at Taktical

Categories: Best Practices, Marketing

Marketers often focus so much on lead generation that they overlook another important component of a marketing strategy: demand generation. Yes, there is a difference. As the name implies, demand…


3 Ways Social Media Has Changed for Marketers – And 4 Ways it Hasn’t

3 Ways Social Media Has Changed for Marketers - And 4 Ways it Hasn't
Ari Soffer

Senior Content Manager, Leadspace

Categories: Best Practices, Marketing

Social media is an important channel for companies to stake their brand presence, create awareness, drive traffic to their websites and even generate leads. But a lot has changed since…