Leadspace Blog - Marketing

Time Management in Account Management – What Do You Do When Your Portfolio Doubles?

What to do when your account portfolio doubles?
Jesse Seilhan

Director of Accounts at Directive

Categories: Marketing, Sales

Most businesses aspire to grow — after all, growth means new clients, new employees, and new possibilities. But growth also brings its own set of challenges. For us at Directive,…

4 Content Rules to Make Cross Channel Marketing More Agile

4 Content Rules to Make Cross Channel Marketing More Agile
James Scott

CEO of EssaySupply

Categories: Best Practices, Marketing

Any device; every channel. That’s the strategy behind cross channel marketing. It’s become so popular because audiences have changed — they’re reachable via their inboxes, social m…

3 Tips to Getting Real Value From Intent Data

3 Important Tips to "Activate" Intent Data for B2B Sales and Marketing
Ari Soffer

Senior Content Manager, Leadspace

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great…

How to Get The Most Out of Your Marketing Content: Make it Snack-Sized

Getting the most out of your marketing content
Web Webster

Writer at TechnologyAdvice.com

Categories: Marketing

If you’re not creating at multiple marketing outreach activities with every piece of content you produce, you’re probably leaving much of its value untapped. That’s because all content — infog…

Cut The Hype: When Intent Data Shines — And When it Doesn’t

When intent data shines - and when it doesn't
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, Sales, Technology

In a previous post, we covered some of the use cases of intent data, demonstrating  the clear advantage it offers to B2B marketers and salespeople alike. Using intent data, marketers…