Leadspace Blog - Enrichment

A Single Source of Truth? Here’s Proof it Can be Done

Single Source of Truth - Leadspace
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Enrichment, Marketing, Sales

The quest for a “single source of truth” for Marketing and Sales data has an almost mythical feel to it. Sure, we’d all love to have one – a single…


The 4 Steps to Marketing Data Hygiene in an Era of Big Data

The 4 Steps to Marketing Data Hygiene in an Era of Big Data
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Enrichment, Marketing

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Account-based marketing, AI, machine learning, social selling, predictive analytics, ad nauseam… It’s…


Why US Employment Trends Should Have You Worried about Your Marketing Database

Why you need real-time data enrichment for B2B marketing
Ari Soffer

Content Marketing Manager at Leadspace

A recent Fast Company article on the State of the American Workplace highlighted some important figures for anyone planning on launching a marketing campaign: 47% of the workforce says now…


How to Prepare Your CRM for Account-Based Marketing

CRM account-based marketing
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Enrichment, Marketing

As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years. Not that long ago we were being…


B2B Data is Becoming More Human – Don’t Get Left Behind

Increase lead generation - humanize your data
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Enrichment, Marketing, Sales

It’s always fun bumping into old friends or colleagues in unexpected places. The longer it’s been since you were last in touch, the more interesting such encounters tend to be. Usually,…


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