Leadspace Blog

It’s Risky Business Failing to Define Your Ideal Customer Profile

Erika Goldwater

Categories: Marketing, Scoring

Sometimes you just need to get going. Beg for forgiveness and not permission. Done instead of perfect, right?  Yes, but there are exceptions. Any sales or marketing professional knows understanding t…


The High Cost of “Lead Frailty”

Steve Gershik

Categories: Enrichment, Marketing

Are your leads displaying symptoms of weakness? A low activity level? Are they shuffling feebly through the conversion process, usually to the point of total exhaustion? Your company could be sufferin…


Five9 + 3 Top Funnel Use Cases for Intelligent Ideal Customer Profile

Erika Goldwater

Categories: Marketing, Scoring

Yesterday at the #SDSummit, Doug Sechrist, VP of Demand Marketing at Five9 shared their case study – Eight Use Cases for Intelligent Ideal Customer Profile.  Missed it?  Not to worry – her…


Are You Drowning in Data?

Erika Goldwater

Categories: Enrichment, Marketing

Marketers live and die for data. We want it, to understand our customers and our prospects. We need it to analyze our programs and our own effectiveness and — well — it makes us feel good…


Maximizing Event Marketing – Four Essentials

Erika Goldwater

Categories: Marketing, News & Events

Demand Generation is no easy task these days despite the many solutions, platforms and experts who are available to help us. However, a solid strategy and plan can go a long way in maximizing effectiv…


Page 51 of 53« First...4950515253