Author: Melissa Lincoln

Sr. Product Marketing Manager

How to Do Account-Based Marketing at Scale

Melissa Lincoln

Sr. Product Marketing Manager

You’ve likely heard a lot about the philosophy of account-based marketing (ABM) lately. Perhaps you’re also wondering: how do you actually do ABM? In this post we’ll talk about the…


How to win at Predictive Marketing

Melissa Lincoln

Sr. Product Marketing Manager

“Predictive Marketing” is gaining steam, but for some it’s a frustrating, futile exercise. Why? Because successful predictive marketing needs an interlocking system to close gaps between sales a…


Cold-calling reps are heating up sales with data science, predictive analytics

Doug Jensen of ObservePoint
Melissa Lincoln

Sr. Product Marketing Manager

Categories: Predictive, Sales

One of the biggest challenges any B2B sales development representative (SDR) faces is standing out from a sea of vendors all vying for the attention of the same buyer. Luckily…


Top 5 Questions B2B Marketers Ask About Account-Based Marketing

Melissa Lincoln

Sr. Product Marketing Manager

Categories: Marketing

Today I participated in my first-ever Twitter chat, hosted by Terminus. I discussed account-based marketing (ABM) with 27 other participants, who ranged from front-line B2B demand gen professionals an…


How to get 3X the deals from your next event

Melissa Lincoln

Sr. Product Marketing Manager

Categories: Marketing, Sales

Events will continue to be — at least for the foreseeable future — a major part of a B2B company’s marketing initiatives. Whether you’re holding webinars, sponsoring an event or…


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