Leadspace Archive :

  • 4 Examples of Integrated Marketing Done Right

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    The purpose of integrated marketing is to provide consumers with a seamless brand experience across all channels, including paid channels and organic ones. Integrated marketing strategies, therefore, rely on brand identity being communicated with consistency, using channels and techniques that complement each other and form a unified, integrated whole. Clearly, there are plenty of moving […]

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  • 3 Common ABM Challenges — And How To Solve Them With AI

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    If you’re a B2B marketer, you’ve heard of account-based marketing (ABM) and understand its benefits. But as your company grows, implementing any effective lead generation strategy only gets harder. ABM will help focus your company’s efforts; but even so, B2B marketers still struggle with the challenge of gaining—and maintaining—intelligence on their buyers at scale. The more contacts you accrue the harder it […]

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