Break down the wall between Sales and Marketing
Too often, B2B lead generation becomes an unproductive game of “he said/she said”. Marketing works to generate qualified leads and purchases prospecting lists… and Sales complains (often rightfully so) that the leads are not truly qualified or that contact information is incomplete.
Leadspace ends this unproductive bickering by automatically building a definition of your ideal prospect—based on your best current customers, instead of anecdotal info. This highly-detailed definition is shared across Sales and Marketing to ensure everyone is aligned.
Using the ideal prospect profile, Leadspace also finds relevant prospects in social networks, web sites and contact databases, boosting the efficiency of Sales and Marketing, who no longer have to spend endless hours researching and attempting to connect with the right people.