Think of marketing automation platforms as a conveyor belt. They allow you to move leads through the funnel by using a wide array of powerful tools, such as email marketing, lead nurturing and marketing analytics. Do it right and you’ll see a lift in conversion rates, increased revenue and happier salespeople.
Building a well-oiled conveyor belt calls for top-quality materials.
Quality data is an essential underpinning of any successful marketing automation implementation. After all, spending time and money nurturing and selling to the wrong prospects is a recipe for failure.
Two factors determine how good your lead data is:
- Relevancy – are you going after the people most relevant to your offering?
- Quality – is your lead data fresh and complete?
What else does it take to be successful with marketing automation? Check out the new Marketo ebook, brought to you by Leadspace, to ensure you have all it takes to get the most out of your marketing automation investment.