Leadspace Blog

How to Automate The Most Tedious Aspect of ABM

Target account list-building for ABM doesn't have to be painful
Ari Soffer

Content Marketing Manager at Leadspace

Account-based marketing (ABM) has proven its mettle over the past several years, and is now well on the way to becoming an industry standard. By now, it’s hard to miss the reports, statistics and su…


Why NOT to be a Data-Driven Marketer

Why not to be a "data-driven marketer"
Ari Soffer

Content Marketing Manager at Leadspace

This article was originally posted on the Marketo Blog, and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B indu…


4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing

Lead-to-Account Matching is a central ingredient for ABM
Ari Soffer

Content Marketing Manager at Leadspace

Account-based marketing (ABM) is fast replacing traditional lead-based demand generation for B2B Sales and Marketing alike. But even ABM ultimately boils down to engaging with, and ultimately selling…


5 Signs Your Marketing Database is Keeping You From Reaching Your Best Customers

How to use your B2B marketing data to truly understand your customers
Travis Kaufman

VP Product and Partnerships at Leadspace

Categories: Marketing

This article was originally published on MarTech Advisor. Big Data overload is arguably one of the greatest challenges facing B2B marketers today. We’re saturated with so much data, that it becomes…


Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data

Microsoft Dynamics 365 turnkey integration with Leadspace B2B Audience Management Platform
Travis Kaufman

VP Product and Partnerships at Leadspace

Categories: Marketing, News & Events, Sales

It’s always exciting to announce a new partnership, and Leadspace’s latest integration with Microsoft Dynamics 365 CRM is one we’re particularly proud to introduce. With a recent ind…


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