Gamification technologies are all abuzz! So when gamification leader, Badgeville, came to us looking for help with their lead generation we were very excited.
We should strive to manage the process of taking leads from Marketing to Sales so it operates a little more like Doctors’ offices do. No, this doesn’t mean you get to wear a white coat!
What if there was a way to apply a more effective approach to the long in the tooth lead management process typically employed by many B2B marketing and sales organizations? What if you could find more people who were genuinely interested in having a conversation?
Software is a key enabler of modern B2B marketing. Gone are the days of only doing a gazillion trade shows, gathering business cards and issuing “big” press releases. Nowadays, we use a host of tools for planning, executing and the tracking of numerous programs. Problem is, most of the tools are stand-alone, not integrated to one another. This hampers productivity, and worse, limits marketing’s ability to get the most out of all the technologies at their disposal.
Customer profiling is often a challenge for marketing and sales teams. First off, you have to get both groups in a room together. This in itself may be a daunting task.
Lists are one of the go-to marketing tactics used when marketing needs an influx of leads at the top of the funnel. And it seems like today there are more options than ever. I receive emails on a daily basis offering me lists upon lists of industry specific contacts.
However, how do I know which company to trust? How do I know which one will give me the most up-to-date and relevant contacts? Which one will offer me the best ROI? Are these opt-ins already or do I need to go through the rigmarole of opting them in to my database?
Think of marketing automation platforms as a conveyor belt. They allow you to move leads through the funnel by using a wide array of powerful tools, such as email marketing, lead nurturing and marketing analytics. Do it right and you’ll see a lift in conversion rates, increased revenue and happier salespeople.
Building a well-oiled conveyor belt calls for top-quality materials.
We are so excited to be participating in the Online Marketing Summit San Diego February 12th & 13th. And lucky us – we want to include you in this fantastic event.
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